Company Profile
Shanghai Bairun Investment Holding provides the premixed cocktail business in China and globally. It operates in two segments, Alcoholic Beverage, and Flavor and Fragrance. The company offers ready-to-drink cocktails under the RIO brand name. Its portfolio also includes spirits, including whisky, vodka, and gin under the Laizhou brand name, and flavors and fragrances under the BaiRun brand name.
It exports its products. Founded in 1997 and headquartered in Shanghai, China, Shanghai Bairun Investment was formerly known as Shanghai Bairun Flavor & Fragrance Co., Ltd. before rebranding in December 2015.