New World Department Store China Limited

New World Department Store China Limited, an investment holding company, owns and operates department stores and shopping malls in the People's Republic of China. The company operates its department stores, supermarkets, and shopping malls under the New World and Ba Li Chun Tian brand names, as well as concept shops under Love • Original • Life (LOL) brand names investment activities; and provision of management and financing services.

Founded in 1993, New World Department Store China is headquartered in Cheung Sha Wan, Hong Kong. New World Department Store China Limited operates as a subsidiary of New World Development Company Limited.