Company Profile
Toread Holdings provides the research, development, operation, and sales of outdoor products in China and globally. Its operations are structured into two segments, Outdoor Products Business and Chip Business.
It offers outdoor products, including jackets, skin clothing, down jackets, t-shirts, trousers, shoes, backpacks, tents, sleeping bags, and mountaineering equipment children's outdoor products and accessories, as well as chips, such as miniLED backlight driver chips, mini LED direct display driver chips, microLED backplane chips, and pressure touch chips.
Additionally, it is involved in merchandising business, investment management, business management consulting, semiconductor design development, and software development. The company offers its outdoor products under the TOREAD, TOREADKIDS, and TOREAD.X brand names. Founded in 1999 and based in Beijing, China, Toread was formerly known as Beijing Toread Outdoor Products Co., Ltd. before rebranding in July 2015.