Company Profile
Rakuten provides various services in e-commerce, fintech, digital content, and communications to various users globally. It operates in three segments: Internet Services, FinTech, and Mobile.
The company operates a range of e-commerce sites comprising Rakuten Ichiba, an Internet shopping mall. Its portfolio also includes online cash-back sites, travel booking sites, portal sites, and digital content sites, as well as provides messaging services
Credit card, banking, and securities services through the Internet. Its portfolio also includes crypto asset/virtual currency spot transactions, life and general insurance services, and payment services.
Additionally, it engages in the sale of advertising. Its portfolio also includes management of professional sport teams, provision of communication services and technologies, operation of electricity supply services, and investment activities. Incorporated in 1997 and headquartered in Setagaya, Japan, Rakuten was formerly known as Rakuten, Inc. before rebranding in April 2021.