Company Profile
Hup Seng Industries Berhad, an investment holding company manufactures and sells biscuits and coffee mix in Malaysia and globally. It operates in three segments: Biscuit Manufacturing, Beverage Manufacturing, and Trading Division.
The company offers biscuits, including crackers, cream sandwich biscuits, assorted biscuits, cookies, and series under the Cap Ping Pong, Hup Seng Cream Crackers, Kerk, and Naturell brands. Its portfolio also includes beverages, such as instant coffee mix, teas, and cereals under the In-Comix brand, and rice crackers and products under the Want Want brand
Confectionery and foodstuff, as well as exports its products. Bhd. Founded in 1958, the company is based in Batu Pahat, Malaysia. Hup Seng Industries Berhad is a subsidiary of HSB Group Sdn.