Company Profile
Joe Holding Berhad, together with its subsidiaries, supplies automotive batteries in Malaysia and internationally. Its business is organized into Automotive Batteries. Its portfolio also includes Valve Regulated Lead Acid (VRLA) Batteries, and Investment Holding segments.
The company engages in the manufacturing, assembling, and selling of automotive and motorcycle batteries, as well as engine oil, battery finder, lubricants, and related components under the GP brand
Sealed lead acid batteries, which are used as a back-up power source for standby and cyclical applications including UPS, alarm and security systems, emergency lighting, power tools and toys, telecommunications, and others.
Additionally, it provides warehouse storage and real estate with owned or leased property services. It also markets automotive batteries. Founded in 1968 and based in Ipoh, Malaysia, Joe Holding Berhad was formerly known as GPA Holdings Berhad before rebranding in April 2021.