Company Profile
MINISO Group Holding Limited, an investment holding company provides the retail and wholesale of design-led lifestyle and pop toy products in Mainland China, the rest of Asia, North and Latin America, Europe, and globally.
The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand
Blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and popular toys under the TOP TOY brand, as well as brand licensing activity online sale of lifestyle products. Founded in 2013, MINISO is based in Guangzhou, China.