Company Profile
Weibo Corporation, through its subsidiaries is a social media platform for people to create, discover, and distribute content in the People's Republic of China. Its business is organized into two segments, Advertising and Marketing Services; and Value-Added Services. The company offers discovery products to help users discover content on its platform.
Its portfolio also includes self-expression products that enable its users to express themselves on its platform, and social products to promote social interaction between users on its platform advertising and marketing solutions, such as social display advertisements; and promoted marketing offerings, such as Fans Headline, Weibo Express, and promoted feeds
Promoted trends and search products that appear alongside user's trends discovery and search behaviors. Additionally, it offers products, such as trends, search, video/live streaming, and editing tools. Its portfolio also includes content customization, copyright contents pooling, and user interaction development, and search list recommendation, trends list recommendation, and Weibo app opening advertisements
Back-end management, traffic support, and product services for better displaying and promotion of its account and content. Its portfolio also includes an open application platform that allows users to log into third-party applications with their Weibo account for sharing third-party content on its platform, and Weibo Wallet, a product that enables platform partners to conduct interest generation activities on Weibo, such as handing out red envelops and coupons.
The company serves ordinary people, celebrities, opinion leaders, and public figures or influencers Media outlets, businesses, government agencies, charities, and organizations. Founded in 2009 and based in Beijing, the People's Republic of China, the company was formerly known as T.CN Corporation before rebranding in 2012.