Company Profile
Baozun Inc., through its subsidiaries provides end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products. Its portfolio also includes online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing, and order fulfillment services
Brand management services, such as strategy and tactic positioning. Its portfolio also includes branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment services.
The company serves brand partners in various categories, including apparel and accessories. Its portfolio also includes appliances, electronics, home and furnishings, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. Founded in 2007 and headquartered in Shanghai, the People's Republic of China, Baozun was formerly known as Baozun Cayman Inc. before rebranding in March 2015.