Company Profile
PT Aspirasi Hidup Indonesia provides the retail of home improvement products in Indonesia. Its operations are structured into Home Improvement Products, Lifestyle Products, and Toys Products segments.
It offers bathroom and laundry, renovation and household equipment, electronics, and lamp and bulbs. Its portfolio also includes kitchen, hobby and lifestyle, home accents, Olahraga dan outdoor, automotive, and cleaning tools, and toys, as well as trading.
Its portfolio also includes real estate, transportation and warehousing, accommodation and food and beverage services, and information and communication business. It operates retail outlets under the AZKO, ATARU, Pendopo, and Toys Kingdom brands, as well as online shopping sites under the ruparupa brand.
Founded in 1995 and headquartered in Jakarta, Indonesia, PT Aspirasi Hidup Indonesia was formerly known as PT Ace Hardware Indonesia Tbk before rebranding in June 2024. PT Aspirasi Hidup Indonesia Tbk is a subsidiary of Kawan Lama Sejahtera, PT.