Advantage Solutions Inc.

Advantage Solutions Inc. provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers. The company operates through three segments: Branded Services, Experiential Services, and Retailer Services. The Branded Services segment offers sales, merchandising, and omni-commerce marketing support, including brokerage services and shopper-centric marketing programs. The Experiential Services segment focuses on in-store and digital sampling programs, demonstrations, and experiential events to drive consumer engagement. The Retailer Services segment provides solutions for in-store merchandising execution, private brand strategy, retail media, and marketing initiatives, such as reset services, space management, and agency services for print and digital circulars.

Advantage Solutions Inc. is listed on the Nasdaq Global Select Market (NasdaqGS) under the ticker symbol ADV. The company trades in U.S. dollars (USD), as it is headquartered in the United States and its primary listing is on a U.S. exchange. The NasdaqGS is a major stock exchange known for listing many technology and service-oriented companies, providing liquidity and visibility for ADV shares.

Advantage Solutions Inc. operates in the Communication Services sector and is classified under the Advertising Agencies industry. This means the company is primarily involved in providing advertising and marketing services to businesses. As an advertising agency, it helps consumer packaged goods manufacturers and retailers promote their products through various channels, including in-store merchandising, digital marketing, and experiential events. The Communication Services sector encompasses companies that facilitate communication and media, including advertising, which aligns with Advantage Solutions' focus on marketing and sales support.

Advantage Solutions Inc. is headquartered in Saint Louis, Missouri, United States. The company serves clients across North America, Asia Pacific, and Europe. Its services are provided to a diverse client base in retail locations such as grocery stores, mass merchandisers, club stores, retail pharmacies, convenience stores, and other channels. The company's global reach allows it to support consumer packaged goods manufacturers and retailers in multiple regions, leveraging its expertise in sales, marketing, and merchandising to drive brand growth and consumer engagement.

Advantage Solutions generates revenue by providing outsourced services to consumer packaged goods manufacturers and retailers. Its business model is segmented into three areas: Branded Services, Experiential Services, and Retailer Services. Through Branded Services, it earns fees for sales, merchandising, and marketing support, including brokerage and omni-commerce programs. Experiential Services generates income from in-store and digital sampling, demonstrations, and events that drive product trial and consumer engagement. Retailer Services provides revenue through solutions like in-store merchandising execution, private brand development, retail media, and advertising agency services for circulars and targeted ads. The company's diverse service offerings allow it to capture value across the marketing and sales value chain.