Asana, Inc.

Asana, Inc. provides a work management software platform that helps individuals, team leads, and executives organize, track, and manage their work. The company's portfolio includes the Asana Work Graph, a proprietary data model that maps work across an organization; AI Teammates, collaborative AI agents that accelerate outcomes; Asana AI Studio, a tool for designing AI workflows to automate routine processes; and Asana Gov, a secure platform for government agencies and regulated industries. The platform supports project and process management, goals and business reporting, resource management, and strategic planning. Asana serves customers across various industries including technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services.

Asana, Inc. is listed on the New York Stock Exchange (NYSE) under the ticker symbol ASAN. The company's shares trade in US Dollars (USD), which is the official currency of the United States. As a US-based company, its financial reporting and stock trading are conducted in USD, making it accessible to investors on major US exchanges.

Asana, Inc. operates in the Technology sector and is classified under the Software - Application industry. This means the company develops and sells software applications designed to help users perform specific tasks—in Asana's case, work management. The Software - Application industry includes companies that create software for productivity, collaboration, project management, and other business functions. Asana's focus on work management software places it among other application software providers that serve enterprise and individual customers.

Asana, Inc. is headquartered in San Francisco, California, United States. The company was incorporated in 2008 and originally known as Smiley Abstractions, Inc. before rebranding to Asana in July 2009. Asana serves customers both in the United States and internationally, with a presence across multiple industries such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. Its global reach allows it to support organizations of all sizes in managing their work effectively.

Asana generates revenue through a hybrid go-to-market approach that combines a product-led model, direct sales, and channel partners. The company offers its work management software platform on a subscription basis, with customers paying for access to its various products and features. Revenue is derived from subscriptions to Asana's core platform, as well as complementary offerings like Asana AI Studio for designing AI workflows and Asana Gov for government and regulated industries. By serving a diverse range of industries—including technology, retail, education, healthcare, and financial services—Asana monetizes its software through recurring subscription fees from individual users, teams, and enterprise clients.