Company Profile
Aurora Design Public Company Limited, together with its subsidiaries, retails gold jewelry, diamond jewelry, and gemstones through its chain and online stores in Thailand. Its business is organized into Trading of Jewelry as Gold Jewelry.
Its portfolio also includes Trading of Diamonds, Gems and K-Gold, and Sale with Right Redemption for Gold Jewelry, Diamonds, Gems and K-Gold segments. The company retails modern gold products comprising necklaces, rings, bracelets, earrings, and gold plates.
Its portfolio also includes diamond jewelry products consisting of diamond rings, necklaces, earrings, bracelets, and pendants, and design gold products, such as gold amulets, auspicious gold leaves, zodiac pendants, necklaces, bracelets, earrings, and gold handicraft frames The manufacture of jewelry, gold jewelry, diamonds, and gemstones; and provision of gold financing services.
The company offers its products and services under the AURORA, SENG HENG, AURORA DIAMOND, KHONG KWAN, and THONG MA NGERN PAI brands. The company serves white collar, traditional, and lower-income segment customers. Founded in 1973, Aurora Design Public is based in Bangkok, Thailand.