Company Profile
Better Collective is a digital sports media company globally. Its business is organized into Publishing, Paid Media, and Esports segments. It owns and operates sports media platforms consisting of Action Network for sports betting insights.
Its portfolio also includes Playbook, an collective's AI-powered betting solution, Canada Sports Betting, a sports betting resource, PariuriX, sports betting platforms, The Nations, a seamless blend of news, opinions, statistics and entertainment that resonates with audiences, The Nation Network offers premier, digital sports coverage, AceOdds, an online sports betting website providing users with a suite of versatile bet calculators, Playmaker HQ an unparalleled sports and entertainment content machine, Daily Faceoff for NHL enthusiasts, Betarades for online sports betting, Soccernews for digital soccer news in the Netherlands, La Página Millonaria for Club Atlético River Plate, Yardbarker, a sports news platform, Cracks, an international football channel, Wettbasis for German sports betting knowledge, VegasInsider for US sports betting, SvenskaFans for the Swedish sports fan community, Tipsbladet for sports news in Denmark, Bolavip for sports coverage across South America, and Redgol for soccer news in Chile.
The company provides advertising services on search platforms Google, Meta, and X on third party sports media; AdVantage, an in-house advertising technology platform. Further, its portfolio of Esports brands consists of FUTBIN for esoccer; and HLTV and Dust2 for global Counter-Strike community. Incorporated in 2004, Better Collective is headquartered in Copenhagen, Denmark.