Company Profile
BHG Group AB (publ) is a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and globally. It operates in three segments: Home Improvement, Value Home, and Premium Living.
The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation products. Its Value Home segment offers furniture and leisure products. The Premium Living segment provides furniture, home furnishing, and interior design products.
It sells its products under the Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Outlet1, Hafa, Hylte Jakt & Trädgård, Trademax, Chilli, Furniture 1, Furniturebox, Outlet1, Arc E-Commerce, Trendrum, Hemfint, Nordic Nest, Svenssons, Sleepo, KitchenTime, and Svenssons i Lammhult brands through e-commerce platforms and showrooms. Founded in 2006 and headquartered in Malmö, Sweden, BHG Group AB (publ) was formerly known as Bygghemma Group First AB (publ) before rebranding in May 2020.