Company Profile
Blu Label Unlimited provides prepaid products and distributes virtual electronic merchandise in South Africa and globally. Its business is organized into Africa Distribution, International, and Solutions segments.
The company offers voucher or PIN-based airtime, and PIN-less or direct top-up airtime. Its portfolio also includes UniPIN, a PIN-based prepaid electricity voucher, and various electronic vouchers for mobile services and water, as well as distributes prepaid SIM cards, and mobile accessories and devices
Cellfind messaging portals, financial services, and location-based services. Its portfolio also includes hardware offerings include POS terminals, vending machines, and bulk vouchers, media advertising solutions comprising voucher and billboard advertising solutions, and outbound telemarketing, inbound customer care, technical support, and data and analytics services.
Additionally, it offers ticketing solutions for sports, lifestyle events, travel, parks, and rides. Its portfolio also includes access control and customer relationship management, mobile retail solutions, online bill payment, and mobile products, services, and content.
The company serves mobile networks, utilities, banks, retailers, petroleum companies, and point-of-sale device industries. The company was formerly known as Blue Label Telecoms Limited and change its name to Blu Label Unlimited Group Limited in September 2025. Founded in 2001, Blu Label Unlimited is headquartered in Johannesburg, South Africa.