B&M European Value Retail plc

B&M European Value Retail is a European variety discount retailer in the United Kingdom and France. Its operations are structured into three segments: B&M UK, Heron Foods, and B&M France.

It operates a chain of stores under the B&M in the United Kingdom and France, and Heron Foods brand names general retail, property management, and convenience retail activities.

Additionally, it sells fast-moving consumer goods and general merchandise products, grocery, and frozen food products. Founded in 1978, B&M European Value Retail is based in Saint Helier, Jersey.