Company Profile
Björn Borg AB (publ) manufactures, distributes, and sale underwear, sportswear, footwear, bags, eyewear under the Björn Borg brand. Its operations are structured into Wholesale, Own E-Commerce, Own Stores, Distributor, and Licensing segments.
It offers underwear, sleepwear, socks, clothing collections, and sports products for men, women, and children through independent retailers, apparel and sporting goods chains, department and Björn Borg stores, and e-commerce sites
Casual and sports designer shoes for men and women through independent retailers, shoe and sports chains, e-tailers, Björn Borg stores, and www.bjornborg.com; and backpacks, sports, gym, and duffle bags
Wallets, gloves, and belts through luggage and sporting goods shops, retail chains, department stores and Björn Borg stores, shop-in-shops, and e-commerce sites. Additionally, it offers boxers, trunks, briefs, loose boxers, multipacks, underwear subscription, and underwear guide.
Its portfolio also includes t-shirts, shorts, sweatshirts, hoodies, sweaters, pants, tights, jackets, vests, swimwear, and loungewear, slippers, sneakers, boots, and sandals, socks, beanies and caps, and accessories, and tote, toiletry, and travel bags, and trolleys Skirts and dresses, tops, sports bra, hipsters, thongs, high-waist briefs, and bras
Products for gym and training, recovery, tennis and padel, running, yoga and pilates, and loungewear activities. Additionally, it offers spectacle sunglasses through the licensee's distribution organizations, fashion boutiques, department stores, and Björn Borg stores.
The company sells its products in Sweden, the Netherlands, Finland, Germany, Belgium, Norway, Denmark, England, Switzerland, Austria, Slovenia, France, and Canada. Founded in 1984, Björn Borg AB (publ) is headquartered in Solna, Sweden.