Hugo Boss AG

Hugo Boss provides apparel, shoes, and accessories for men and women globally. It offers licensed products, such as fragrances, eyewear, and watches, as well as sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming.

It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business online retailers, distribution, and stores. Founded in 1924, the company is based in Metzingen, Germany.