Company Profile
Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret provides the manufacture, marketing, and sale of vehicle tires in Turkey and globally. The company offers tires for radial, passenger car, truck, minibus, bus outer tires, automobiles, light commercial vehicles, buses, trucks, and agricultural and construction machinery under the Bridgestone, Lassa, Dayton, Firestone, and Kinesis brand names. Its portfolio also includes tire retreading services under the Bandag brand name, and vehicle maintenance services.
It provides digital fleet services through Filofix road assistance mobile application and fleet services under the Probox, Mobilfix, and Propratik brands. The company offers its products and services through its stores and e-commerce platform under Lastik.com.tr website.
Incorporated in 1974 and headquartered in Istanbul, Turkey, Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret was formerly known as Lassa Lastik Sanayi ve Ticaret A.S. before rebranding in 1988.