Cricut, Inc.

Cricut, Inc. provides a creativity platform that enables users to turn ideas into professional-looking handmade goods. Its main products include connected machines such as the Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture, which are used to cut, write, score, and create decorative effects on materials like paper, adhesive vinyl, iron-on vinyl, wood, and leather. The company also offers Cricut Design Space, a cloud-based software that integrates with these machines to allow users to create projects across desktop and mobile devices. Additionally, Cricut provides accessories and materials such as Cricut EasyPress, Cricut Mug Press, hand tools, blades, and project materials like vinyl and iron-on. Subscription offerings include Cricut Access and Cricut Access Premium, along with in-app purchases of images, fonts, and projects.

Cricut, Inc. is listed on the NasdaqGS exchange under the ticker symbol CRCT. Its shares trade in United States Dollars (USD). The company is headquartered in the United States and operates primarily in the US market, though it also serves customers in Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.

Cricut, Inc. operates in the Technology sector and is classified under the Computer Hardware industry. This reflects its focus on designing and distributing connected machines and related software that enable creative projects. The company's products blend hardware (cutting machines, presses) with cloud-based software (Cricut Design Space) and subscription services, positioning it at the intersection of consumer electronics and digital creativity tools.

Cricut, Inc. serves a broad range of geographic markets. Its primary market is the United States, but it also has a presence in Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. The company distributes its products through third-party brick-and-mortar and online retail partners, its own website cricut.com, and a network of distributors. This global reach allows Cricut to cater to a diverse customer base of hobbyists and crafters.

Cricut, Inc. generates revenue through multiple streams. Its business is organized into Platform and Products segments. The Platform segment includes connected machines (Cricut Joy, Explore, Maker, Venture families) and the Cricut Design Space software, which offers subscription services like Cricut Access and Cricut Access Premium, as well as in-app purchases of images, fonts, and projects. The Products segment comprises accessories and materials such as Cricut EasyPress, Cricut Mug Press, hand tools, blades, and project materials like vinyl and iron-on, along with craft, DIY, home décor products, and extensions. Revenue comes from hardware sales, subscription fees, and consumable materials.