Criteo S.A.

Criteo S.A. is a technology company that provides a platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. It operates in two main segments: Retail Media and Performance Media. The Retail Media segment helps brands reach shoppers at the digital point of sale through personalized ads on retailer websites and across the open internet. The Performance Media segment includes commerce activation, monetization, and services that enable advertisers to reach and convert consumers across channels. Key products include Commerce Max, a suite of retail media demand-side tools; Commerce Growth for customer acquisition and retention; GO, an AI-driven solution for campaign automation; Commerce Yield for monetization solutions; and Commerce Grid, a supply side platform for media owners. Criteo also leverages its Criteo Shopper Graph, which uses clients' proprietary commerce data to drive insights.

Criteo S.A. is listed on the Nasdaq Global Select Market (NasdaqGS) under the ticker symbol CRTO. Its shares are traded in US Dollars (USD), despite the company being headquartered in France. This is common for foreign companies that choose to list on US exchanges to access a broader investor base. The listing on NasdaqGS indicates that Criteo meets the exchange's high financial and liquidity standards. Investors should be aware that while the stock is denominated in USD, the company's financial results are reported in US Dollars as well, which helps simplify comparison with other US-listed companies.

Criteo S.A. is classified under the Communication Services sector and the Advertising Agencies industry. This means the company operates in the broad field of communication services, which includes companies that facilitate communication and advertising. As an advertising agency, Criteo specializes in digital advertising, particularly performance marketing and retail media. Its platform helps advertisers deliver personalized ads to consumers, measure campaign effectiveness, and optimize return on ad spend. The industry is highly competitive and includes other major digital advertising platforms. Criteo's focus on commerce data and its suite of products for retailers and brands differentiate it within the advertising agency space.

Criteo S.A. operates across multiple regions, including North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. This global footprint allows the company to serve a diverse set of clients, from local retailers to international brands. The company's platform is designed to work across different markets, leveraging local commerce data to deliver relevant advertising. While headquartered in France, Criteo's operations are truly international, with a significant presence in the United States, where its stock is listed. The broad geographic reach helps the company capture opportunities in various advertising markets and adapt to regional consumer behaviors and regulatory environments.

Criteo generates revenue primarily through its two segments: Retail Media and Performance Media. In Retail Media, it earns fees by enabling brands to place personalized ads on retailer websites and across the open internet, targeting shoppers at the point of sale. Performance Media generates revenue from commerce activation, monetization, and services that help advertisers reach and convert consumers. Specific products like Commerce Max provide demand-side tools for planning and buying media, with pricing based on performance metrics such as return on ad spend. Additionally, Commerce Yield offers monetization solutions for retailers, while Commerce Grid is a supply side platform that helps media owners monetize their inventory. Criteo also offers AI-driven solutions like GO that automate campaign creation, charging for the technology and optimization services. Overall, the company's revenue is tied to the volume and effectiveness of digital advertising campaigns it facilitates.