Company Profile
Definity Financial offers property and casualty insurance products in Canada. It provides personal insurance products, including auto, property, and pet insurance products to individuals under the Economical, Sonnet, Family, and Petline brands
Commercial insurance products, includes fleet, commercial auto, property, liability, and specialty insurance products to businesses. The company distributes its products on a primarily intermediated basis and through brokers, as well as directly to customers.
It markets its commercial insurance products to small businesses and mid-market companies. Founded in 1871 and headquartered in Waterloo, Canada, Definity Financial was formerly known as Economical Holdings Corporation before rebranding in August 2021.