Entravision Communications Corporation

Entravision Communications Corporation is a media and advertising technology company that operates television and radio stations in the United States and internationally. It has two main segments: Media and Advertising Technology & Services (ATS). The company offers a range of digital advertising solutions, including AudioEngage, a proprietary digital audio advertising network, and Entravision+, which aggregates video inventory from internet-connected TVs and streaming services like Netflix and events such as the World Cup. It manages ad campaigns on platforms like Facebook, Instagram, and TikTok, and sells inventory on news and station websites. Additionally, it provides paid search campaigns, email marketing, display and digital out-of-home advertising, and operates Smadex, a demand side platform for mobile games, fintech apps, and entertainment services. Its portfolio also includes Connected TV advertising, mobile user acquisition, retargeting, and Adwake, a performance-based digital marketing agency.

Entravision Communications Corporation is listed on the New York Stock Exchange (NYSE) under the ticker symbol EVC. The company's financials are reported in US Dollars (USD), as it is headquartered in the United States. Being listed on the NYSE provides the company with access to a broad base of investors and liquidity in one of the world's largest stock exchanges. The use of USD as its reporting currency aligns with its primary operations in the U.S. market, although it also has international operations.

Entravision Communications Corporation operates in the Communication Services sector and is classified under the Advertising Agencies industry. This means the company is primarily involved in providing advertising and media services to businesses and organizations. As an advertising agency, it helps clients reach their target audiences through various channels, including television, radio, digital platforms, and out-of-home advertising. The Communication Services sector encompasses companies that facilitate communication and media consumption, such as telecom, media, and advertising firms. Entravision's focus on both traditional media (TV and radio) and digital advertising technology places it at the intersection of legacy and modern advertising methods.

Entravision Communications Corporation is headquartered in Burbank, California, United States. The company was incorporated in 1995 and has grown to serve both domestic and international markets. It operates television and radio stations across the United States and also has a presence internationally through its advertising technology services. Its digital advertising solutions, such as AudioEngage and Smadex, cater to clients globally, including those in mobile gaming, fintech, and entertainment. The company's ability to manage campaigns on major platforms like Facebook, Instagram, and TikTok indicates its reach extends to digital audiences worldwide, though its core operations remain rooted in the U.S. media landscape.

Entravision Communications generates revenue through two primary segments: Media and Advertising Technology & Services (ATS). The Media segment earns income from operating television and radio stations, selling advertising inventory on these platforms as well as on news and station websites. The ATS segment provides digital advertising solutions, including audio advertising via AudioEngage, video inventory aggregation through Entravision+, and campaign management on social media platforms like Facebook, Instagram, and TikTok. It also offers paid search campaigns, email marketing, display and digital out-of-home advertising. Additionally, its demand side platform, Smadex, provides advertising solutions for mobile app developers, fintech, and entertainment services. Other services include Connected TV advertising, mobile user acquisition, retargeting, and performance-based marketing through Adwake. This diversified portfolio allows the company to capture revenue from both traditional media and digital channels.