Genus plc

Genus produces and sells animal genetics to farmers in North America, Latin America, the United Kingdom, the rest of Europe, the Middle East, Russia, Africa, and Asia. Its operations are structured into three segments: Genus PIC, Genus ABS, and Genus R&D. It offers dairy and beef bull semen and embryos under the Genus and Bovec brands; breeding pork and semen technical services and advice under the PIC brand. The company was incorporated in 1994 and is based in Basingstoke, the United Kingdom.