Magnite, Inc.

Magnite, Inc. operates an independent omni-channel sell-side advertising platform that serves both sellers and buyers of digital advertising inventory. For sellers—publishers that own and operate CTV channels, applications, websites, and digital media properties—the platform provides applications and services to manage and monetize their inventory. For buyers, including advertisers, agencies, agency trading desks, and demand side platforms, it enables the purchase of digital advertising inventory. Magnite also offers an independent marketplace that brings buyers and sellers together, facilitating transactions across various digital channels. The company markets its solutions through sales teams operating from multiple locations in the United States and internationally.

Magnite, Inc. is listed on the Nasdaq Global Select Market (NasdaqGS) under the ticker symbol MGNI. The company's financial reporting and stock trading are conducted in U.S. dollars (USD). As a U.S.-based company headquartered in New York, New York, its primary listing is on a major American stock exchange, providing liquidity and visibility to investors globally. The use of USD aligns with its domestic operations and the currency of its primary market.

Magnite, Inc. operates in the Communication Services sector and is classified under the Advertising Agencies industry. This means the company is involved in providing advertising-related services, specifically through a technology platform that connects publishers and advertisers. As an advertising agency in the digital space, Magnite focuses on programmatic advertising, helping publishers monetize their inventory and advertisers reach their target audiences efficiently. The Communication Services sector encompasses companies that facilitate communication and media, including digital advertising platforms like Magnite.

Magnite, Inc. is headquartered in New York, New York, United States. The company serves both domestic and international markets, operating in the United States and internationally. Its platform supports publishers and advertisers across various regions, with sales teams located in multiple locations to cater to global clients. While the headquarters is in New York, the company's reach extends to digital advertising markets worldwide, leveraging its omni-channel platform to facilitate transactions in different geographies.

Magnite, Inc. was originally founded as The Rubicon Project, Inc. in 2007. The company changed its name to Magnite, Inc. in July 2020 to reflect its evolution and focus on the growing connected TV (CTV) and digital advertising market. The name change marked a strategic shift towards becoming an independent omni-channel sell-side platform. Since its incorporation, Magnite has grown through its technology and marketplace, serving publishers and advertisers globally. The company is headquartered in New York, New York, and continues to operate under the Magnite brand.