MINISO Group Holding Limited

MINISO Group Holding Limited is an investment holding company that engages in the retail and wholesale of design-led lifestyle and pop toy products. The company offers a wide range of items under the MINISO brand, including home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances, and stationery. Additionally, under the TOP TOY brand, it sells blind boxes, toy bricks, model figures, collectible dolls, and popular toys. MINISO also conducts brand licensing activities and sells lifestyle products online. The company was founded in 2013 and is headquartered in Guangzhou, China.

MINISO Group Holding Limited is listed on the New York Stock Exchange (NYSE) under the ticker symbol MNSO. The company trades in US dollars (USD), which is the currency used for its stock transactions. Being listed on a major US exchange provides international investors with access to the company's shares.

MINISO Group Holding Limited operates in the Consumer Cyclical sector, specifically within the Specialty Retail industry. This means the company sells non-essential consumer goods that are sensitive to economic cycles, and it focuses on a specific retail niche—design-led lifestyle and pop toy products. As a specialty retailer, MINISO differentiates itself through curated product offerings and brand experiences.

MINISO Group Holding Limited is headquartered in Guangzhou, China. The company serves a global market, with operations in Mainland China, the rest of Asia, North and Latin America, Europe, and other regions worldwide. Its international presence allows it to reach a diverse customer base with its lifestyle and pop toy products.

MINISO Group generates revenue primarily through the retail and wholesale of its design-led lifestyle and pop toy products. The company operates under two main brands: MINISO, which offers a broad range of lifestyle items, and TOP TOY, which focuses on toys and collectibles. Revenue streams include sales from physical stores, online channels, and brand licensing activities. By combining product design, brand management, and a global retail network, MINISO creates value through both direct sales and partnerships.