Strategy Inc

Strategy Inc, formerly known as MicroStrategy Incorporated, is a bitcoin treasury company that provides investors with economic exposure to Bitcoin through a range of securities, including equity and fixed income instruments. In addition to its bitcoin strategy, the company offers AI-powered enterprise analytics software. Its flagship product, Strategy One, enables non-technical users to access actionable insights for decision-making. Another product, Strategy Mosaic, serves as a universal intelligence layer that provides consistent definitions and governance across data sources, regardless of where the data resides or which tools access it. The company operates in the Technology sector within the Software - Application industry.

Strategy Inc is listed on the Nasdaq Global Select Market (NasdaqGS) under the ticker symbol MSTR. Its securities trade in US Dollars (USD). The company is headquartered in Tysons Corner, Virginia, United States, and its primary listing is on a major US exchange, providing liquidity and accessibility to investors globally.

Strategy Inc operates in the Technology sector, specifically within the Software - Application industry. This classification reflects its core business of developing and selling enterprise analytics software, including Strategy One and Strategy Mosaic. However, the company is also a bitcoin treasury company, meaning it holds significant Bitcoin reserves and offers securities tied to Bitcoin exposure. This dual focus on software and bitcoin treasury makes it a unique player in the technology landscape.

Strategy Inc is headquartered in Tysons Corner, Virginia, United States. The company was incorporated in 1989 and was originally known as MicroStrategy Incorporated. It rebranded to Strategy Inc in August 2025 to reflect its evolution into a bitcoin treasury company. The company serves the United States market primarily, as indicated by its US region classification, and its securities are traded on the NasdaqGS exchange.