Company Profile
Next 15 provides the data, technology, and activation businesses in the United Kingdom, the United States, Europe, the Middle East, Africa, and the Asia Pacific. Its business is organized into five segments: Retail Media. Its portfolio also includes Data and Research, Digital Transformation, Marketing and Communications, and Creative Services. The company is involved in growth consultancy.
Its portfolio also includes market research, data analytics, advertising, lead generation, shopper marketing, management consultancy, venture building, data and insights, customer engagement, digital marketing, and communications and business transformation.
It provides its products and services under the Activate, Archetype, Brandwidth, elvis, M Booth, M Booth Health, MHP Group, Pretzl, Savanta, SMG, and Transform brands names. Incorporated in 1981 and headquartered in London, the United Kingdom, Next 15 was formerly known as Next Fifteen Communications Group plc before rebranding in April 2023.