Company Profile
Novus Loyalty is a technology-driven company offering loyalty and rewards solutions in India and globally. The company develops a platform that delivers comprehensive, data-driven solutions for enterprises and customers.
The company provides customizable and ready-to-use program models including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers It also offers on-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients
A flexible loyalty solution for retailers, modern trade stores, and digital retailers. Its operations are structured into four business verticals including technology, redemptions, merchant promotions, and digital vouchers. The company serves fintech, e-commerce, software, finance, banking, FMCG, and real estate industries. The company was incorporated in 2011 and is based in Gurugram, India.