Company Profile
Purple Group Limited, a financial services and technology company trads platforms, fractional property and crypto asset investing, retirement fund administration, and asset management businesses in South Africa.
Its operations are structured into EasyTrader and EasyAssetManagement (EAM); and Easy Group segments. The EasyTrader and EasyAssetManagement (EAM) segment is involved in the derivatives trading and asset management operations.
The Easy Group segment includes EasyEquities, EasyProperties, EasyCrypto, and RISE EasyRetire EasyBonds, EasyTrader, EasyPartnerships, EasyCredit, EasyAdvisor, EasyETFs, and EasyProtect solutions.
Formerly known as Purple Capital Limited, the company rebranded as Purple Group Limited in December 2013. Purple Group Limited was incorporated in 1998 and is based in Johannesburg, South Africa.