Weibo Corporation

Weibo Corporation, through its subsidiaries, operates a leading social media platform in the People's Republic of China. The platform enables users to create, discover, and distribute content. Its business is organized into two segments: Advertising and Marketing Services, and Value-Added Services. The company offers discovery products to help users find content, self-expression products for users to express themselves, and social products to promote interaction. Additionally, it provides advertising and marketing solutions such as social display ads, promoted marketing offerings like Fans Headline, Weibo Express, and promoted feeds, as well as promoted trends and search products. Other offerings include video/live streaming, editing tools, content customization, and an open application platform for third-party logins and content sharing.

Weibo Corporation is listed on the Nasdaq Global Select Market (NasdaqGS) under the ticker symbol WB. Its securities trade in US Dollars (USD), as it is a US-listed company. The exchange is based in the United States, and the company's financial reporting and stock trading are conducted in USD, making it accessible to international investors through the Nasdaq exchange.

Weibo Corporation operates in the Communication Services sector, specifically within the Internet Content & Information industry. This classification reflects its core business as a social media platform that generates revenue primarily through advertising and marketing services, as well as value-added services. As an internet content and information company, Weibo focuses on providing a platform for user-generated content, content discovery, and social interaction, which aligns with the broader communication services sector that includes media, entertainment, and digital platforms.

Weibo Corporation is headquartered in and primarily operates in the People's Republic of China. The company's platform is designed for the Chinese market, where users create, discover, and distribute content. Although it is listed on the Nasdaq in the US (region: us), its operations, user base, and revenue generation are concentrated in China. The company's services are tailored to Chinese internet users, and it competes with other domestic social media platforms. Its business segments and product offerings are specifically adapted to the regulatory and cultural environment of China.

Weibo Corporation generates revenue through two main segments: Advertising and Marketing Services, and Value-Added Services. The Advertising and Marketing Services segment includes social display advertisements and promoted marketing offerings such as Fans Headline, Weibo Express, and promoted feeds, as well as promoted trends and search products that appear alongside user discovery and search behaviors. The Value-Added Services segment includes offerings like content customization, copyright content pooling, user interaction development, and products such as Weibo Wallet, which enables platform partners to conduct interest generation activities. Additionally, the company provides back-end management, traffic support, and product services for account and content promotion.