WPP plc

WPP plc is a creative transformation company that provides a wide range of communications, experience, commerce, and technology services. Its operations are divided into three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. The company offers services such as marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation. Additionally, it provides media strategy, planning, buying and activation, commerce media, data analytics, consulting, public affairs, reputation and crisis management, strategic advisory, brand consulting, brand identity, product and service design, and corporate publication services. WPP serves clients across North America, the United Kingdom, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe.

WPP plc is listed on the New York Stock Exchange (NYSE) under the ticker symbol WPP. The company's shares trade in US Dollars (USD). As a UK-based company with a primary listing on the NYSE, it provides investors in the United States and globally with access to its stock in a major US exchange. The use of USD facilitates trading for international investors and aligns with the exchange's standard currency. WPP also has a secondary listing on the London Stock Exchange, but for US investors, the NYSE listing is the primary venue for trading WPP shares.

WPP plc operates in the Communication Services sector and is specifically classified under the Advertising Agencies industry. This means the company is primarily involved in creating and managing advertising campaigns, marketing strategies, and communication services for businesses and organizations. As an advertising agency, WPP helps clients build brands, engage audiences, and drive sales through various media channels. The Communication Services sector encompasses companies that provide media, entertainment, and communication services, including advertising, public relations, and digital marketing. WPP's classification reflects its core business of delivering integrated marketing solutions to a diverse global client base.

WPP plc is headquartered in London, United Kingdom, and was founded in 1985. The company serves clients across a broad geographic footprint, including North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. This extensive reach allows WPP to operate in both developed and emerging markets, providing localized and global marketing solutions. Its presence in multiple regions enables it to leverage diverse talent and insights to meet the needs of multinational corporations and local businesses alike. The company's global network of agencies ensures it can deliver consistent and culturally relevant services worldwide.

WPP generates revenue through three main segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. The Global Integrated Agencies segment offers comprehensive marketing services including advertising, media planning and buying, digital marketing, and data analytics. The Public Relations segment focuses on reputation management, public affairs, crisis communication, and strategic advisory. The Specialist Agencies segment provides niche services such as brand consulting, design, influencer marketing, and technology implementation. Revenue is earned through fees, commissions, and project-based contracts from clients across various industries. By offering a full spectrum of services, WPP captures value at multiple points in the marketing value chain, from strategy to execution.