Company Profile
YouGov provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. Its business is organized into three divisions: Data Products, Research, and Shopper.
The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics
YouGov Profiles, offers the detailed and real-time portrait of consumer segments. The Research division provides a range of quantitative and qualitative services, including YouGov RealTime Omnibus, a fast-turnaround, multi-client omnibus survey service. Its portfolio also includes YouGov Surveys, a panel-powered and self-service survey building platform, and Custom Research, that provides full end-to-end service
Including sample framing, questionnaire design, analysis, presentations and more. The CPS division offers household consumer purchasing data, such as Shopper Consumer Tracking, provides regular tracking of purchasing trends for FMCG categories, consumer segments, brands, products and retail channels
Shopper Advanced Analytics, provides standardized and bespoke solutions based on consumer panel data to help clients understand consumer motivations, opinions and behaviours. It is also involved in the software development and finance services. Incorporated in 1998, YouGov is headquartered in London, the United Kingdom.