Zillow Group, Inc.

Zillow Group operates a real estate application and website that connects consumers with technology, agents, and loan officers in the United States. Its operations are structured into four categories: Residential, Mortgages, Rentals, and Other. The Residential segment offers advertising and marketing solutions for real estate agents, premier agent services, SaaS customer relationship management, real estate transaction management, appointment center, and enhanced listing services. The Rentals segment provides advertising and tools for property managers, landlords, and rental professionals, as well as rental applications. The Mortgages segment originates mortgages through Zillow Home Loans and offers advertising to mortgage lenders, along with title and escrow services. The company's brand portfolio includes Zillow, Zillow Premier Agent, Zillow Rentals, Zillow New Construction, Trulia, StreetEasy, Out East, HotPads, Follow Up Boss, ShowingTime, dotloop, and Zillow Closing.

Zillow Group is listed on the Nasdaq Global Select Market (NasdaqGS) under the ticker symbol Z. The company trades in US dollars (USD), as it is headquartered in the United States and its primary operations are within the country. The exchange is one of the major US stock exchanges, providing liquidity and visibility for investors. As a US-based company, all financial reporting and trading are conducted in USD.

Zillow Group is classified under the Communication Services sector and the Internet Content & Information industry. This means the company primarily provides digital content and information services via the internet, specifically focusing on real estate data and related technology solutions. The Communication Services sector includes companies that facilitate communication and information exchange, while the Internet Content & Information industry encompasses businesses that deliver online content, such as real estate listings, advertising platforms, and software services. Zillow's core operations—connecting consumers with real estate agents, mortgage lenders, and rental professionals through its online platforms—fit squarely within this classification.

Zillow Group is headquartered in Seattle, Washington, United States. Founded in 2004, the company serves the US real estate market exclusively, providing digital solutions for home buyers, sellers, renters, real estate agents, mortgage lenders, and property managers. Its platforms, such as Zillow, Trulia, and StreetEasy, cover residential and rental properties across the country. The company also offers services like Zillow Home Loans for mortgage origination and title and escrow services, all within the United States. While its operations are US-focused, its technology and brand portfolio are widely recognized in the American real estate industry.

Zillow Group generates revenue through multiple streams across its segments. In the Residential segment, it earns from advertising and marketing solutions for real estate agents, including premier agent programs, and from software subscriptions like CRM and transaction management tools. The Rentals segment generates revenue through advertising and tools for property managers and landlords, as well as rental application fees. The Mortgages segment earns from mortgage originations via Zillow Home Loans and advertising from mortgage lenders, plus title and escrow services. Additionally, the company earns display advertising revenue from its brand portfolio, which includes Zillow, Trulia, StreetEasy, and others. It also offers a suite of marketing software and technology solutions for the real estate industry, such as Follow Up Boss and ShowingTime.