Under Armour, Inc.

Under Armour, Inc. designs, develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth. Its apparel comes in compression, fitted, and loose fit types, and its footwear includes products for running, training, basketball, cleated sports, recovery, and outdoor activities, as well as casual use. The company also offers accessories such as gloves, bags, headwear, and socks. Key brands include UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA. Under Armour serves customers through wholesale channels, including sporting goods chains, independent retailers, department stores, and institutional athletic departments, as well as directly via its own retail stores and e-commerce websites.

Under Armour, Inc. is listed on the New York Stock Exchange (NYSE) under the ticker symbol UAA. The company's financials are reported in US Dollars (USD), as it is headquartered in the United States. The exchange and currency are standard for US-based publicly traded companies, and investors trading UAA shares on the NYSE will transact in USD.

Under Armour, Inc. operates in the Consumer Cyclical sector, specifically within the Apparel Manufacturing industry. This means the company produces clothing and related products that are sensitive to economic cycles—demand tends to rise when consumer spending is strong and fall during downturns. As an apparel manufacturer, Under Armour focuses on performance and athletic wear, competing with other sportswear and footwear brands.

Under Armour, Inc. is headquartered in Baltimore, Maryland, United States. The company was incorporated in 1996. It operates globally, with a presence in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Products are distributed through wholesale channels (national and regional sporting goods chains, independent retailers, department stores, institutional athletic departments, and independent distributors) and directly to consumers via its own brand and factory house retail stores and e-commerce websites.

Under Armour generates revenue by designing, marketing, and distributing performance apparel, footwear, and accessories. Its products are sold through two main channels: wholesale and direct-to-consumer. Wholesale customers include national and regional sporting goods chains, independent and specialty retailers, department store chains, institutional athletic departments, leagues and teams, and independent distributors. Direct-to-consumer sales occur through Under Armour's own brand and factory house retail stores and its e-commerce websites. The company's portfolio includes well-known brands such as UNDER ARMOUR, HEATGEAR, COLDGEAR, HOVR, and ARMOUR BRA, which cater to athletes and casual users alike.